It is a site which generates Ambient Noise . Wait a sec , What the hell is that ? Basically its the noise at the background. The very same irritating noise , when you are seriously coding in plane and your fellow passengers are joking on some crappy stuff. The very same commotion in the background your colleagues in your firm make in the name of stand-up discussions. On further checking the site, I found their whole concept was based on a research paper posted in here. It basically claims that a medium (50 db) ambient noise can actually enhance your creativity and will be conducive for buying innovating products. I have no freaking idea on how they came into that conclusion.
But, this strikes a wonderful thought in my mind and i.e when we are working (assuming to be typical work guy) , are we concerned about how creative we are or how productive we are ? Everyday I clock into my office cubicle and list out the various tasks I need to accomplish by EOD and try to finish them in smartest and fastest way and by that I mean, with minimal effort and maximum results. The only way I can achieve that , is to be in the best comfortable environment I can be in( which by no means tolerates noise). And for me it is my music being played at background. Sometimes, when I m totally into something, I don't even realize, which soundtrack is being played. In such circumstances will surrounding myself with Ambient Noise help me ? I highly doubt that.